1. General Information

This Privacy Policy explains how MB “Florea” processes personal data of website visitors and customers.

Personal data is processed in accordance with the EU General Data Protection Regulation (GDPR) and applicable laws of the Republic of Lithuania.

2. What personal data do we collect

We may collect the following data:

• First and last name

• Email address

• Phone number

• Delivery address

• Payment information (processed by payment service providers)

• IP address

• Website usage data (via cookies and analytics tools)

We do not collect sensitive personal data.

3. Purposes of data processing

Personal data is processed for the following purposes:

• To process and fulfill orders

• To manage payments

• To provide customer support

• To comply with legal and accounting obligations

• To improve website functionality and user experience

• To ensure website security

4. Legal basis for processing

We process personal data based on:

• Performance of a contract (order fulfillment)

• Legal obligation (accounting, tax compliance)

• Legitimate interest (website security, fraud prevention, analytics)

• Consent (where applicable, e.g. marketing communications)

5. Data sharing

Personal data may be shared with:

• Payment service providers (e.g., Stripe)

• Accounting service providers

• Shipping and courier companies

• IT and hosting service providers

• Public authorities where required by law

We do not sell or rent personal data to third parties.

6. Data retention

Personal data is retained only as long as necessary:

• Order and accounting data – 10 years (legal requirement)

• Customer inquiries – up to 2 years

• Marketing data – until consent is withdrawn

• Cookie data – according to cookie settings

7. your rights

Under GDPR, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion of data (where legally applicable)

• Restrict processing

• Object to processing

• Lodge a complaint with the Lithuanian State Data Protection Inspectorate

Requests can be submitted via email: info@florea.lt

8. Cookies

The website uses essential and analytical cookies to ensure proper functionality and improve performance.

Users can manage or disable cookies in their browser settings.

If consent-based cookies are used, users are provided with a cookie consent option upon visiting the website.

9. Data security

The Company implements appropriate technical and organizational measures to protect personal data from unauthorized access, loss, misuse, or alteration.

10. Changes to this policy

The Company reserves the right to update this Privacy Policy. The latest version is always available on the website.

Privacy Policy